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Skills Level 2

Digital Marketing Practitioner

A practical check of the skills needed to plan, run and measure digital campaigns day to day.

  • 40 questions
  • 45 min
  • 5 areas
Start now Get your instant report 1 credit per attempt

Code DMKPR · Digital Marketing series

1 Answer 40 questions 45 min with a timer, on phone or laptop.
2 Get your report instantly Scores, strengths and what to work on, the moment you finish.
3 Share your certificate Add it to LinkedIn or your CV, with a link anyone can verify.

What it measures

Overall digital marketing practice Average of the five areas.

1 SEO in practice On-page, technical and local SEO, Core Web Vitals, helpful content and search in the age of AI Overviews.
2 Google Ads and paid search Campaign types, match types, Quality Score, bidding, responsive search ads and Performance Max.
3 Social ads and content strategy Meta, LinkedIn and YouTube ads, campaign objectives, audiences, creative, creators and content planning.
4 Email, CRM and automation Deliverability, list growth, segmentation, automated journeys, WhatsApp and SMS rules, and email metrics.
5 Analytics and measurement GA4 events and reports, UTM tagging, attribution, consent and the key formulas for judging campaigns.

Your instant report

  • Overall score and band
  • Scores for each of the 5 areas
  • Strengths and tips for each area
  • Certificate of completion

Taking it on your own? The report and certificate open the moment you finish. When an organization runs it, the organization decides when to share them.

Who it is for

Digital marketing executives, freelancers, agency staff, marketing students in final year or MBA, and business owners running their own ads. Basic knowledge of digital marketing is expected.

The second level of the Digital Marketing series, after Essentials. Test your hands-on knowledge of SEO, Google Ads and paid search, social ads and content strategy, email, CRM and automation, and analytics and measurement with GA4. 40 questions in 45 minutes.

  • Digital marketing
  • SEO
  • Google Ads
  • Performance Max
  • Meta Ads
  • Email marketing
  • Google Analytics 4
  • Performance marketing
Where do you stand? Find out in 45 min. No waiting: your report and certificate are ready the moment you finish.
Start now Get your instant report

How it runs

  1. Practice1 questionWarm-up, not scored
  2. SEO in practice8 questions
  3. Google Ads and paid search8 questions
  4. Social ads and content strategy8 questions
  5. Email, CRM and automation8 questions
  6. Analytics and measurement8 questions

Question types

Instructions shown before starting

40 questions in 45 minutes, across 5 areas of digital marketing practice. A few questions need a short calculation, so keep a calculator ready. Most questions have one correct answer. For 'Select all that apply' questions, choose every correct option. For situation questions, pick the best action: some other options get part marks. There is no penalty for a wrong answer.

Version 1, published 27 Oct 2026.

The Digital Marketing series

Take them in order to build up step by step. See the whole series

  1. Level 1Digital Marketing EssentialsCode DMKES
  2. Level 2 · You are hereDigital Marketing Practitioner
  3. Level 3Digital Marketing StrategistCode DMKST
Digital Marketing Practitioner40 questions · 45 min · 1 credit Start now ⚡

Ready to take Digital Marketing Practitioner?

Take it yourself with a free personal account (your first credit is on us) and get your report the moment you finish, or create an organization to invite candidates and get a report and certificate for each person.

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