Skills Level 3 ★ Premium
Digital Marketing Strategist
An advanced check of the knowledge and judgement needed to lead digital marketing, own budgets and prove real business impact.
- 45 questions
- 60 min
- 5 areas
Code DMKST · Digital Marketing series
What it measures
Overall digital marketing strategy Average of the five areas.
Your instant report
- Overall score and band
- Scores for each of the 5 areas
- Strengths and tips for each area
- Certificate of completion
Taking it on your own? The report and certificate open the moment you finish. When an organization runs it, the organization decides when to share them.
Who it is for
Digital marketing managers, performance marketing leads, growth and brand managers, agency heads, founders of D2C and B2B companies, and MBA marketing graduates with work experience. Calculations and technical terms are used.
The top level of the Digital Marketing series, after Essentials and Practitioner. Test your knowledge and judgement on strategy and unit economics, performance marketing at scale, measurement and privacy, content and growth in the age of AI search, and governance, law and brand safety in India. 45 questions in 60 minutes.
How it runs
- Practice1 questionWarm-up, not scored
- Strategy, budgets and unit economics9 questions
- Performance marketing at scale9 questions
- Measurement, attribution and privacy9 questions
- Content, SEO and growth at scale9 questions
- Governance, law and brand safety9 questions
Question types
- 90Multiple choice, one correct answer
- 15True / false
- 10Multiple select, several correct answers
- 20Situational judgement (score per option)
Instructions shown before starting
45 questions in 60 minutes, across 5 advanced areas of digital marketing leadership. A few questions need a calculation, so keep a pen and paper or a calculator ready. Most questions have one correct answer. For 'Select all that apply' questions, choose every correct option. For situation questions, pick the best action: some other options get part marks. There is no penalty for a wrong answer.
Version 1, published 27 Oct 2026.
The Digital Marketing series
Take them in order to build up step by step. See the whole series
- Level 1Digital Marketing EssentialsCode DMKES
- Level 2Digital Marketing PractitionerCode DMKPR
- Level 3 · You are hereDigital Marketing Strategist
Related assessments
Ready to take Digital Marketing Strategist?
Take it yourself with a free personal account (your first credit is on us) and get your report the moment you finish, or create an organization to invite candidates and get a report and certificate for each person.