Three assessments from Level 1 to 3 that build on each other. Start with Digital Marketing Essentials and move up to Digital Marketing Strategist when you are ready.
Code DMKES
A quick check of the digital marketing basics every marketer, business owner and freelancer should know.
Overall digital marketing basicsDigital marketing foundationsSearch: SEO and search adsSocial media and contentEmail, messaging and analytics basics
Code DMKPR
A practical check of the skills needed to plan, run and measure digital campaigns day to day.
Overall digital marketing practiceSEO in practiceGoogle Ads and paid searchSocial ads and content strategyEmail, CRM and automation+1
Code DMKST
An advanced check of the knowledge and judgement needed to lead digital marketing, own budgets and prove real business impact.
Overall digital marketing strategyStrategy, budgets and unit economicsPerformance marketing at scaleMeasurement, attribution and privacyContent, SEO and growth at scale+1
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It covers Digital marketing foundations, Search: SEO and search ads, Social media and content, Email, messaging and analytics basics, SEO in practice and Google Ads and paid search and more.
Digital Marketing Essentials: A quick check of the digital marketing basics every marketer, business owner and freelancer should know.
Digital Marketing Practitioner: A practical check of the skills needed to plan, run and measure digital campaigns day to day.
Digital Marketing Strategist: An advanced check of the knowledge and judgement needed to lead digital marketing, own budgets and prove real business impact.
Start with Digital Marketing Essentials (Level 1). Each level builds on the one before it, and your report suggests when you are ready for the next one.
Digital Marketing Essentials has 20 questions and takes 20 minutes. Digital Marketing Practitioner has 40 questions and takes 45 minutes. Digital Marketing Strategist has 45 questions and takes 60 minutes.
A report straight away with your score in each area, what is already strong, what is ready to grow and a short practice plan, plus a certificate you can share.
Standard assessments use 1 credit and Premium ones 2 credits per attempt. New personal accounts get their first credit free.
Yes. Organizations can invite people to any level of the Digital Marketing series in a drive and see everyone's results side by side. With an individual account, you can start a cohort for any level in this series and invite friends or classmates to take it with you at the same time.
Take it yourself with a free personal account (your first credit is on us), or create an organization to invite your team or students to any level.
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