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Skills Level 1

Digital Marketing Essentials

A quick check of the digital marketing basics every marketer, business owner and freelancer should know.

  • 20 questions
  • 20 min
  • 4 areas
Start now Get your instant report 1 credit per attempt

Code DMKES · Digital Marketing series

1 Answer 20 questions 20 min with a timer, on phone or laptop.
2 Get your report instantly Scores, strengths and what to work on, the moment you finish.
3 Share your certificate Add it to LinkedIn or your CV, with a link anyone can verify.

What it measures

Overall digital marketing basics Average of the four areas.

1 Digital marketing foundations Channels, the customer journey and the everyday terms and numbers of digital marketing.
2 Search: SEO and search ads How search engines rank pages, the basics of SEO, and how paid search ads on Google work.
3 Social media and content Social platforms, content formats, engagement, influencers and the basics of social ads.
4 Email, messaging and analytics basics Email and WhatsApp marketing done right, consent, and reading basic data in Google Analytics 4.

Your instant report

  • Overall score and band
  • Scores for each of the 4 areas
  • Strengths and tips for each area
  • Certificate of completion

Taking it on your own? The report and certificate open the moment you finish. When an organization runs it, the organization decides when to share them.

Who it is for

Students, freshers, small business owners, career switchers and anyone starting in digital marketing. No experience needed.

The first level of the Digital Marketing series. Check your grasp of digital marketing basics: channels and key numbers, SEO and search ads, social media and content, and email, messaging and analytics. 20 questions in 20 minutes.

  • Digital marketing
  • SEO
  • Social media marketing
  • Google Ads
  • Email marketing
  • Google Analytics 4
  • Content marketing
  • Beginner
Where do you stand? Find out in 20 min. No waiting: your report and certificate are ready the moment you finish.
Start now Get your instant report

How it runs

  1. Practice1 questionWarm-up, not scored
  2. Digital marketing foundations5 questions
  3. Search: SEO and search ads5 questions
  4. Social media and content5 questions
  5. Email, messaging and analytics basics5 questions

Question types

Instructions shown before starting

20 questions in 20 minutes, across 4 areas of digital marketing. A few questions need a simple calculation. Most questions have one correct answer. For 'Select all that apply' questions, choose every correct option. For situation questions, pick the best action: some other options get part marks. There is no penalty for a wrong answer.

Version 1, published 27 Oct 2026.

The Digital Marketing series

Take them in order to build up step by step. See the whole series

  1. Level 1 · You are hereDigital Marketing Essentials
  2. Level 2Digital Marketing PractitionerCode DMKPR
  3. Level 3Digital Marketing StrategistCode DMKST

Related assessments

Digital Marketing Essentials20 questions · 20 min · 1 credit Start now ⚡

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Take it yourself with a free personal account (your first credit is on us) and get your report the moment you finish, or create an organization to invite candidates and get a report and certificate for each person.

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