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Skills Level 3 ★ Premium

Digital Marketing Strategist

An advanced check of the knowledge and judgement needed to lead digital marketing, own budgets and prove real business impact.

  • 45 questions
  • 60 min
  • 5 areas

Code DMKST · Digital Marketing series

1 Answer 45 questions 60 min with a timer, on phone or laptop.
2 Get your report instantly Scores, strengths and what to work on, the moment you finish.
3 Share your certificate Add it to LinkedIn or your CV, with a link anyone can verify.

What it measures

Overall digital marketing strategy Average of the five areas.

1 Strategy, budgets and unit economics Positioning, channel mix, budget setting and the unit economics that decide whether growth is profitable.
2 Performance marketing at scale Performance Max, AI Max, Demand Gen, Meta Advantage+, feeds, retail and quick commerce media, and creative testing.
3 Measurement, attribution and privacy Consent Mode, server-side tagging, incrementality, marketing mix models and measurement under privacy limits.
4 Content, SEO and growth at scale Search in the age of AI answers, content strategy at scale, conversion rate optimisation and lifecycle growth.
5 Governance, law and brand safety India's DPDP Act and Rules, ASCI and endorsement rules, dark patterns, telemarketing rules, AI content, brand safety and ad fraud.

Your instant report

  • Overall score and band
  • Scores for each of the 5 areas
  • Strengths and tips for each area
  • Certificate of completion

Taking it on your own? The report and certificate open the moment you finish. When an organization runs it, the organization decides when to share them.

Who it is for

Digital marketing managers, performance marketing leads, growth and brand managers, agency heads, founders of D2C and B2B companies, and MBA marketing graduates with work experience. Calculations and technical terms are used.

The top level of the Digital Marketing series, after Essentials and Practitioner. Test your knowledge and judgement on strategy and unit economics, performance marketing at scale, measurement and privacy, content and growth in the age of AI search, and governance, law and brand safety in India. 45 questions in 60 minutes.

  • Digital marketing
  • Marketing strategy
  • Performance marketing
  • Performance Max
  • Marketing mix modelling
  • DPDP Act
  • Growth marketing
  • Advanced
Where do you stand? Find out in 60 min. No waiting: your report and certificate are ready the moment you finish.
Start now Get your instant report

How it runs

  1. Practice1 questionWarm-up, not scored
  2. Strategy, budgets and unit economics9 questions
  3. Performance marketing at scale9 questions
  4. Measurement, attribution and privacy9 questions
  5. Content, SEO and growth at scale9 questions
  6. Governance, law and brand safety9 questions

Question types

Instructions shown before starting

45 questions in 60 minutes, across 5 advanced areas of digital marketing leadership. A few questions need a calculation, so keep a pen and paper or a calculator ready. Most questions have one correct answer. For 'Select all that apply' questions, choose every correct option. For situation questions, pick the best action: some other options get part marks. There is no penalty for a wrong answer.

Version 1, published 27 Oct 2026.

The Digital Marketing series

Take them in order to build up step by step. See the whole series

  1. Level 1Digital Marketing EssentialsCode DMKES
  2. Level 2Digital Marketing PractitionerCode DMKPR
  3. Level 3 · You are hereDigital Marketing Strategist

Related assessments

Digital Marketing Strategist45 questions · 60 min · 2 credits Start now ⚡

Ready to take Digital Marketing Strategist?

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