Marketing, customers and products
For growth roles: digital marketing, customer support and the product basics that connect them.
Code DMKPR
Digital Marketing seriesA practical check of the skills needed to plan, run and measure digital campaigns day to day.
Overall digital marketing practiceSEO in practiceGoogle Ads and paid searchSocial ads and content strategyEmail, CRM and automation+1
Code CSPPR
Customer Support seriesA check of the skills that make a support agent reliable on hard cases, across channels, and against quality and safety standards.
Overall customer support practiceDe-escalation and difficult conversationsOmnichannel and written supportTroubleshooting and resolutionSupport metrics and quality+1
Code PRDES
Product Management seriesA quick check that someone understands the core ideas and everyday language of product management before moving into a product role or working closely with product teams.
Overall product management essentialsThe product roleCustomers and problemsPrioritisation and user storiesDelivery and metrics
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