Public relations and communication specialist
Also called: Corporate communication
Shapes how an organisation is seen by the media and public.
What the work is
Public relations (PR) and corporate communication professionals manage an organisation's reputation. They write press releases, build relationships with journalists, plan announcements and events, handle crises, run internal communication and manage leaders' public profiles.
PR agencies and companies hire graduates with strong writing and people skills. Journalists often move into PR.
A typical week
- Write press releases and statements
- Pitch stories to journalists
- Plan launches and events
- Handle crisis communication
It suits people who
- Write and speak well
- Build relationships easily
- Stay calm in a crisis
Your path to get there
School (Class 8-10)
- Any stream; debate and write
Class 11-12
- BA Mass Communication, English or BBA
College or fresher
- Intern with a PR agency
- Build media and writing samples
Working or switching
- Journalists and marketers move into PR
- Start with a skills refresh of 6 to 12 weeks: one short course and one TalentMeter assessment to show where you stand today.
- Use returnship and second-career programmes; many large employers in India run them for people back after a break.
- Explain the gap in one honest line on your CV and LinkedIn, and list what you did in it (caregiving, freelancing, courses, volunteering).
- Contract, part-time and freelance roles are a common way back in; they turn into full-time offers often.
Exams and certifications
| Name | What it is for | When |
|---|---|---|
| PR and communication certifications (PRCI and others) | PR skills | Any time |
Exam names, eligibility and dates change. Always check the official website for this year's notice.
Job market
Job titles to search
Who hires
Where the jobs are
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